Marketing that enhances.

My journey has been one of both professional excellence and deep spiritual discipline. As an apprentice of two enlightened female Indian-New Zealand gurus, I have embraced a path that seamlessly blends strategic leadership with purpose-driven work.

With qualifications and vast experience in journalism and marketing, I founded Passion PR in 2009 and owned it until 2017, working with renowned brands such as Ceres Organics, Red Seal, Yealands, Cadbury, and Green & Black’s Organics. My expertise spans marketing, communications, and content strategy across a huge range of sectors from FMCG and tech to government and non-profit, delivering impactful results with precision and agility.

My spiritual path has brought extraordinary balance to my personal development, family life, and work productivity. Because of this deep internal alignment, I remain present, focused, and joyful - qualities that naturally enhance my output.

I am a marketing professional with a precise instinct for the positioning of visionary ideas and served as CEO and Founder of Mastertude from 2017. Mastertude is designed to revolutionise education and add a new dimension to film and cinema.

The Mastertude system is the creation of my gurus, who designed, refined, and tested a methodology that compresses years of learning into hours, through narrative-driven edutainment. Mastertude's flagship film, Polymath, is a groundbreaking 3D/VR cinematic experience in which audiences switch seamlessly between film and interactive reality - learning the fundamentals of music (all scales, chords, notation, performance, and composition), within a single three-hour journey.

This fusion of Hollywood-level storytelling, real-time skill acquisition, and self-knowing reflects the core of Mastertude’s approach and has trailblazed a new edutainment film genre. Through a series of narrative-driven interactive films that immerse viewers in the psychology of different professions, audiences can explore multiple careers and life paths in hours rather than years, gaining knowledge, personal growth, and a clearer sense of their life’s purpose. The Mastertude system enables learners not just to understand knowledge, but to observe, interact with, and embody it.

Despite strong industry interest and clear alignment with the future of learning, Mastertude did not secure the required funding during my seven years in Los Angeles to push forward, reflecting a broader pattern in which highly ambitious, future-facing female-led ventures, particularly outside traditionally “female-coded” sectors, remain underfunded. While female founders are often supported in areas such as wellness, beauty, and cosmetics, there is far less institutional familiarity or comfort when women lead in education, film, and technology at the scale Mastertude is designed for, which contributed to the challenges in securing backing.

Even so, Mastertude remains an active venture and evolving vision. Leading Mastertude’s Hollywood pitch, I was still able to assemble an extraordinary team of A-list film directors, producers, educators, finance specialists, VR specialists, and technologists, and built key collaborations that will ultimately bring this vision to life. Through my role at EverSalt, I continue to actively support and market Mastertude, leveraging my expertise to bring this cinematic education model to market.

My life has transformed since becoming an apprentice of my gurus. Unlike the Western notion that spirituality can be gained through books or quick-fix techniques, true mastery is a lived discipline. Under my gurus’ mentorship, I have refined my thinking, leadership, and response to challenges.

With EverSalt, I bring the unique fusion of strategic acumen, creative vision, and spiritual discipline to a consultancy.